The Only Content Map You’ll Ever Need

A map of attention targets for agencies and creatives

Every agency wants attention

There are only two audiences for that attention

Public relations and business development for creatives and buyers. That’s it.

Creative PR

Creative BD

Buyer PR

Buyer BD

Good attention works across the matrix

This isn’t a prescription, it’s a map

Content Ops and Strategy for brands and agencies // itsmestevebryant.com // now with more newsletter: stevebryant.substack.com

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