“There are only two ways to tell your story.”

A Venn Diagram for brands.

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Credit: Ross Gunter

Getting Attention

There is only one way to get attention

Getting others to tell your story

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Large & Rented Audience: The storyteller can reach a large audience because the storyteller tells stories the audience wants to hear. The brand rents the audience.

Telling your story to others

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Small & Dedicated Audience: The brand reaches a small (but dedicated) audience by telling stories about itself. The brand owns the audience.

The third way

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Large & Aspirational Audience: The brand can reach a larger audience if the brand tells aspirational stories about a mutual interest, thus positioning itself as that Ozymandian of things, the “thought leader”.

Written by

Content Ops and Strategy for brands and agencies // itsmestevebryant.com // now with more newsletter: stevebryant.substack.com

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