“Try helping people be themselves”

How to find a topic and create inspiring stories for your brand’s adjacent possible

A brand is a selfish thing.

This begs the question:

Anyway, the topic can not be you.

These desires are your topic.

These topics are not about your product. These topics are about your product’s adjacent possible.

Content Ops and Strategy for brands and agencies // itsmestevebryant.com // now with more newsletter: stevebryant.substack.com