“Make it for your audience’s audience.”

How to create things that help themselves get shared.

Eventually, if you write enough copy—or if you spend enough time wondering why people don’t read the copy that you’ve written, or notice that some copy you’ve written gets shared while other copy languishes silently, unloved and alone—you’ll come to this conclusion:

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Steve Bryant

Steve Bryant

Content Ops and Strategy for brands and agencies // itsmestevebryant.com // now with more newsletter: stevebryant.substack.com