“Make it for your audience’s audience.”

How to create things that help themselves get shared.

“A culture is defined not by a set of strictly identical memes, but by a set of variants that cause slightly different characteristic behaviors.” — David Deutsch

Which idea is better at contributing causally to its own copying? A story about Snowden being admitted into Russia, or a story about Snowden sitting in an airport waiting?
Which idea is better at contributing causally to its own copying? Mentioning the photo gallery first, or last?
Which idea is better at contributing causally to its own copying? A livestream of the entire cast of #Fast6, or a link to whatever “look here to see us” means?

“A population of replicators subject to variation (for instance, by imperfect copying) will be taken over by those variants that are better than their rivals at causing themselves to be replicated.” — David Deutsch

Basically, whatever makes itself easy to copy gets copied

Scenes from a Franchised Restaurant

Which brings us to tactics

Content Ops and Strategy for brands and agencies // itsmestevebryant.com // now with more newsletter: stevebryant.substack.com

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