“You don’t get it. You aren’t the point.”

The surprising reason why your brand sucks at storytelling, and what to do about it.

Meet the upside down triangle

Consider the humble magazine.

In fact, a publication is simply a collection of upside down triangles

Anyway, this is an attention strategy.

That is the exact opposite of a brand

This is a conversion strategy

The challenge is that most brands aren’t good at awareness

You can probably see where this is going

Content Ops and Strategy for brands and agencies // itsmestevebryant.com // now with more newsletter: stevebryant.substack.com