Your Clients Are Killing Your Best Ideas, and That’s Your Fault

Getting client approval for your agency’s brilliant ideas isn’t an obstacle to doing your job. It’s your only job.

We live in a time of great change.

It’s not the best of times.

It’s not the worst of times.

But it’s definitely the changiest of times.

Everywhere you look, there’s disruption. Tumult. Eye-widening new shit:

Social influencers.

Content marketing.

A riotous kudzu of sponcon.

That’s all new.

Then also: marketing automation, predictive analytics, artificial intelligence, attribution modeling.

Brands have been told to give TLC to PPC.

They’ve been told to get ROI with SEO.

To GFY with APIs.

Not to mention: to heed the relentless call to migrate to all of their work to a billowy concept called the cloud, a description formerly reserved for things like Sky Yahwehs and the Mario Kart referee.

That’s a lot of change.