Your Clients Are Killing Your Best Ideas, and That’s Your Fault

Getting client approval for your agency’s brilliant ideas isn’t an obstacle to doing your job. It’s your only job.

Image for post
Image for post

We live in a time of great change.

That’s a lot of change.

That’s your fault.

Unless you truly understand your client’s business.

Which means your job is to be empathetic.

But if you get it right…

And so, here are six simple-sounding ways (that actually require a good bit of skill) to keep yourself on the same page as your client

Image for post
Image for post

Content Ops and Strategy for brands and agencies // itsmestevebryant.com // now with more newsletter: stevebryant.substack.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store